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information@mediassociates.com
information@mediassociates.com
Measurement Approach
Executive definition: Without measurement, there is only guesswork. Would you still watch sports if they didn't keep score?
We know that about 30% of advertising dollars are typically wasted, because we've measured it for many new clients. We consult on the measurement systems you need to set up better tracking, pinpoint media waste, and redeploy your advertising dollars away from what is broken to what works.
The benefit to you: If you remove 30% waste from advertising and redeploy those funds, you've just gained a huge lift in results at no incremental cost.
View DetailsWe advise you on:
- Campaign measurement strategy
- Marketing plan result forecasting, including lead flow and customer acquisition targets
- A/B split and multivariate testing
- Unique 800 numbers to hardwire responses to individual ads or media outlets
- List analysis, such as back-matching of prospect lists to new customers
- internet metric development including impressions, clicks, conversions, and costs per acquisition
- internet response sources
- Conversion tracking and reporting
- Ongoing ROI analysis
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Media Dictionary
From the basic terms to media geek speak, you'll find it all here.
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iPhone study: Mobile ads, like Great Pumpkin, haven't arrived Now playing: Google on your video game Prediction markets push McCain further down The video game as sales channel When artificial intelligence arrives, you may not see it
