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information@mediassociates.com
information@mediassociates.com
Measurement Approach
See for yourself how ad performance varies. Check out our measurement portal to view sample results.
We know that about 30% of advertising dollars are typically wasted, because we've measured it for many new clients. Click here to test drive our advertising measurement portal, which can tag every one of your ad components to measure what works best - and what doesn't work at all.
The benefit to you: If you remove 30% waste from advertising and redeploy those funds, you've just gained a huge lift in results at no incremental cost.
Download our measurement whitepaperView our Measurement Portal
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We advise you on:
- Campaign measurement strategy
- Marketing plan result forecasting, including lead flow and customer acquisition targets
- A/B split and multivariate testing
- Unique 800 numbers to hardwire responses to individual ads or media outlets
- List analysis, such as back-matching of prospect lists to new customers
- internet metric development including impressions, clicks, conversions, and costs per acquisition
- internet response sources
- Conversion tracking and reporting
- Ongoing ROI analysis
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