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Media Dictionary
- Ad network: In internet marketing, this term means a broker or infomediary who helps an advertiser place online ads across hundreds or thousands of web sites. An "ad network" might have relationships with 100 sites such as NYTimes.com, HGTV.com and ESPN.com, allowing a marketer to place ads across this entire spectrum with one media contact. This approach is often combined with Behavioral Targeting, in which ads appear across the network of sites only to users who fit a demographic profile.
- Advertising weight: A measure of the total impact of advertising using metrics such as the number of commercials, homes researched, target audience impressions and Gross Rating Points.
- Arbitron: An international media and market research company serving radio broadcasters, radio networks, cable companies and advertising agencies. Arbitron is best known for providing radio ratings in the U.S. It also, via partnership with Nielsen, provides other research to broadcast television, cable, radio, out-of-home and online industries.
- Affidavits: Proof of advertising performance, typically a notarized copy of the bill or written statement from the end media outlet documenting the advertising that was delivered.
- Affiliate Marketing: In online advertising, an approach where advertisers place ads with many online publishers and only pay the publisher if traffic and a desired result are achieved, such as a completed sale or sign-up.
- Audience: The persons or homes exposed to a media vehicle.
- Audience Deficiency Unit (ADU): Inventory provided by a TV station or network in order to meet an audience delivery guarantee.
- Audimeter: An electronic device used by ACNielsen to monitor TV viewing habits among a survey population minute by minute.
- Audit Bureau of Circulation (ABC): An auditing organization that provides circulation, readership and market data on more than 1,000 publications in the United States and Canada.
- Avatar: The graphical representation of a person online.
- Average Frequency: The number of times a person sees or hears an ad within a specific period of time.
- Average Quarter-Hour Persons: In radio advertising, the estimated average number of persons who listen to a radio station for at least five minutes within a reported daypart. This estimate is usually expressed in hundreds (00).
- Average Quarter-Hour Rating: Average Quarter-Hour Persons expressed as a percentage of the appropriate population.
- Average Quarter-Hour Share: The percentage of the Average Quarter-Hour Persons for a station vs. the total radio listeners in that geographic area (Metro Survey Area), within a reported daypart.
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