Digital

Media has gone digital. Smart TVs, mobile, tablets, online video — advertising evolves. We help clients evaluate media tactics to improve advertising in newer digital, social media, and mobile channels.

From email retargeting inside Facebook to IP-targeting of homes at the ZIP+4 level, we can share the latest tactics to improve your digital campaign results. Mediassociates also has a programmatic subsidiary company called eEffective to provide digital advertising at rates far below those of website publishers.

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Digital media planning and buying services:
  • Digital display
  • Online video
  • Mobile advertising
  • Tablet advertising
  • In-app advertising
  • Facebook advertising
  • Twitter advertising
  • Email advertising
  • Behavioral, contextual and semantic targeting
  • Audience profiling
  • Website rankings and demographic analysis
  • Audience targeting
  • Geo-targeting
  • Search engine marketing (Google, Yahoo, Bing)
  • Search-based retargeting
  • IP targeting
  • Integration of traditional TV advertising and digital audience retargeting
  • Ad serving
  • Digital campaign reporting
  • Campaign optimization management
  • Creative multivariate testing
  • Landing page structure consulting