Print/OOH

From magazines to newspapers to tablets, print isn’t what it used to be. Billboards aren’t simple anymore, either. Mediassociates helps you plan and buy print and out-of-home (OOH) advertising based on deep research of audience exposure, down to job titles among magazine readers or traffic patterns by billboards. We include the latest innovations in print formats, geographic targeting, and breakthrough OOH formats. Should you consider street teams? Need to measure response? We provide media plans, media buying, forecasts and measurement tools to answer these questions.

Understand Print:

For Cessna Aircraft, we used innovative measurement to track which publications worked hardest. Is Forbes or Fortune better? We found out.

Print planning and buying services:
  • Demographic or B2B print usage analysis
  • Database analysis of more than 125,000 print media outlets, circulation/traffic, audience composition, and formats
  • Newspaper advertising
  • Magazine advertising
  • FSI
  • Remnant print
  • International, national, regional, and hyper-local print
  • Direct response tracking
  • Performance measurement and optimization
Out of home planning and buying services:
  • Demographic analysis of OOH usage
  • Demographic analysis of OOH site locations
  • Billboards
  • Digital ad networks
  • "Spectaculars"
  • Airport displays
  • Mall displays
  • Transit (e.g. bus and commuter rail)
  • Street furniture
  • Mobile billboards
  • Out-of-home response tracking