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information@mediassociates.com
information@mediassociates.com
Tools
Mediassociates knows advertising works.
To what degree it works is always the question.
See how better thinking can generate better results by trying our simple tools, which show how adjusting your media tactics can make huge improvements in performance.
OpenMedia Targeting Tool
CloseMedia Mix Optimization Tool
Tool 2: Your advertising budget is like an investment portfolio. Some ad media works well, and other media doesn't. Our job is to identify the media that works, and then to help rebalance your advertising to improve ROI.
To see how rebalancing your media plan boosts results, answer these questions.
| This table shows your probable current performance, with one-fifth of your advertising media driving most of your actual responses: | |||||
|---|---|---|---|---|---|
| Ad budget | Cost per inquiry | Inquiries | Year 1 revenue | Generated revenue | |
| Tier A | |||||
| Tier B | |||||
| Tier C | |||||
| Tier D | |||||
| Tier E | |||||
| Results: Totals | |||||
| This table shows your improved performance** if we reallocate funds: | |||||
| Ad budget | Cost per inquiry | Inquiries | Year 1 revenue | Generated revenue | |
| Tier A | |||||
| Tier B | |||||
| Tier C | |||||
| Tier D | |||||
| Tier E | |||||
| Totals | |||||
Contact us to learn more
* Estimate for current advertising performance is based on a 10:1 ratio in advertising responses from different media outlets.
** Improved performance is calculated by shifting 50% of funds previously in media tier E to tier A; 30% to tier B; and 20% to tier C.
*** For simplicity, this model does not calculate the net present value of customer lifetime value. Future value could be adjusted based on inflation etc.
* Estimate for current advertising performance is based on a 10:1 ratio in advertising responses from different media outlets.
** Improved performance is calculated by shifting 50% of funds previously in media tier E to tier A; 30% to tier B; and 20% to tier C.
*** For simplicity, this model does not calculate the net present value of customer lifetime value. Future value could be adjusted based on inflation etc.
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Media Dictionary
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