About

We’re a media planning, buying and optimization agency that guides clients to better advertising campaign results.

We use powerful research to build insightful and innovative media plans. By measuring ongoing performance we can identify under-performing media that can be redeployed for even greater returns. To us, it boils down to generating demonstrable results and building an ever-improving marketing model.

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What do our clients say?

“Mediassociates’ approach is very right-brain/left-brain and blends creativity and logical thinking. It’s one of the characteristics I most value in them as a partner…”

“They continue to be excellent to work with, great quality, responsive, modest cost, and have some of the highest professional and ethical standards of any company I have worked with in my 40-year career.”

Our agency has run advertising and communications campaigns for more than 200 clients over 19 years. Our leaders have more than 20 years of industry experience each, and our rapidly expanding team of 40+ media professionals live and breathe this business. And it’s noteworthy that our agency staff turnover is less than 8% annually, vs. the ad industry average of 30% — meaning the team you work with today will be the same helping you tomorrow.

Mediassociates is based in Sandy Hook, Connecticut.

Scott Brunjes
Founder and CEO

Scott founded Mediassociates in 1996 after a prior career in radio management, and since then has led our agency through a decade of 31% annual growth. Scott has managed account teams on some of the world’s most innovative brands such as Cessna Aircraft (a leader in private planes and corporate jets) and Navy Federal Credit Union (the world’s largest credit union).

Scott also has set up a charitable foundation focused on helping women in developing nations. When not directing the agency, he likes to fly airplanes down the Hudson River to swing around the Statue of Liberty.

Jeff Larson
President

As a former CMO, Jeff brings a unique client-side perspective to Mediassociates. With more than 20 years of brand building and strategic marketing experience at Procter & Gamble, Subway Restaurants, and Stew Leonard’s, Jeff understands the challenges facing today’s marketers and how a strategic media agency partner can accelerate business results.

Jeff has seen how a relentless focus on the customer, clear messaging strategy, and truly integrated media planning can increase business impact. From his days building beauty care brands at P&G to his years leading global marketing, advertising, and media programs for the 44,000+ Subway Restaurants, to driving the digital transformation of the iconic retail brand Stew Leonard’s, Jeff understands what it takes to deliver marketing and media solutions that prove the value of your marketing investment.

Jeff started his career in management consulting with Andersen Consulting. He has an MBA from Yale University and a BA from Boston College. When not building brands, Jeff is mixing it up on the soccer field, ski slope, lake or anywhere else without walls.

Ben Kunz
EVP Marketing & Content

A former management consultant at Peppers & Rogers Group, Ben has 25 years of communications experience and has planned campaigns for clients such as Astrum Solar, the Centers for Disease Control, Gaylord Hotels, Gulfstream, IMAX, Intel, Marriott, Segway, and SolarCity, where his team helped the company triple market share.

For the U.S. Postal Service, Ben stood up a business-lead program that has generated more than $1.9 billion in shipping revenue since inception. He publishes national columns on advertising technology for Bloomberg Businessweek and Digiday, and has been quoted in Fast Company, Fortune, MSNBC, Slate, The New York Times, The Wall Street Journal, and Xinhau, the news agency of the People’s Republic of China. When not planning campaigns, Ben is an avid cyclist and photographer.

Andrea Marder
EVP, Global Planning,
Buying & Analytics

Andrea leads television, radio, print and OOH media planning and buying for Mediassociates as well as the development of agency knowledge management centers. She has 29 years of experience in advertising and media planning with a focus in broadcast, for past clients such as Bombardier, Marriott, Motorola, Royal Caribbean, P&G, TIAA-CREF, and Walmart, where she managed annual billings of more than $175 million.

At Mediassociates, Andrea is expanding services in consumer insight development, video/broadcast trends, programmatic video, multi-screen media integration, and client services in finance, education, healthcare, beauty, fashion and retail. She has a spirit for epicurean flavors, which means good food.

Evan Nichols
Executive Director,
Digital Media

Evan directs Mediassociates’ digital advertising team and co-leads our knowledge management centers on emerging media. He is an expert in display advertising, digital video, search, mobile, social media and Demand Side Platforms (DSPs).

Evan has led digital campaigns for the Centers for Disease Control, Cessna Aircraft, Gaylord Hotels, Marriott, Segway, SolarCity, Star-Gas, Guess Watches, PURE High Net Worth Insurance, and Varian Medical Systems, among others. When not dreaming in digital, Evan likes to play golf, and he has hit 2.5 holes in one. There’s a story there somewhere.

Erin McCollam
Director of Accounting

Erin directs Mediassociates’ accounting and quality control for client media buying. Erin has set up financial controls using Advantage, an industry-leading accounting system that tracks and reconciles millions of dollars in client ad spending down to the penny.

Prior to Mediassociates, she was a media planner at McCann-Erickson for clients such as AT&T and 1-800-Flowers.com, and associate media director at DDB Needham for Digital Equipment Corp. and Mobil. Erin has four children and still jumped out of an airplane from 11,000 feet; we’re not certain about that connection.

Sal Chieffalo
CFO

Sal heads financial systems at Mediassociates, bringing world-class expertise from his past agency work at TargetCast, formerly one of the fastest-growing independent media agencies in the United States. His mission is to align agency financial stability with client interests. As a member of the Mediassociates’ executive team, he contributes to strategic planning on product and service development, research and staffing investment, and major growth initiatives.

Sal is also fluent in Italian and active on local political committees.

Charlie Menduni
Managing Director

Charlie has 29 years of experience in media planning for major B2B and B2C clients, and now directs all client service standards at Mediassociates. He is a veteran of major NYC shops such as FCB and Lowe (where as senior vice president he oversaw all media planning and buying for UPS global $140 million “What Can Brown Do for You?” campaign).

Charlie has recently served clients in aviation, energy, higher education, healthcare, manufacturing, pharmaceuticals, software and travel. His clients have included 3Com, ANSYS, the Centers for Disease Control, Cessna Aircraft, Club Med, Intel, Marriott Hotels, Navy Federal Credit Union, Parker Pens, Star-Gas, UPS and USPS. Charlie is also a skilled guitarist; you can find him Thursday nights playing with his band in New York City.