AN EYE ON THE MEDIA FUTURE

Mediassociates’ leaders are quoted or published in the national press constantly. Because we know the only way to bring clients new ideas is to research and think hard on those ideas ourselves. Recent platforms sharing our thoughts include The Atlantic, Adweek, Bloomberg, Business Insider, Businessweek, Digiday, Fast Company, Fortune, NPR and SiriusXM’s Wharton School of Business national radio program “Marketing Matters.”

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The Hobbit: Video Technology You Can Do at Home

Filmmaker Peter Jackson’s new installment from Middle Earth has so much sexy technology you’d think reviewers would swoon: 3D; high def; 48 frames per second. Instead, we’re hearing a big yawn. Where didThe Hobbit go wrong?

Welcome to the Q Curve. Consumer technology has gotten so good that the professionals we once paid to produce something startling now have difficulty staying ahead…

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Why Apple Will Turn to Holograms

Look around your office hallway or college campus and you’ll see people holding interactive panes of glass. Smartphones and tablets, so revolutionary a few years ago, are quickly becoming commodities. Apple is now locked in a fierce patent battle with Samsung over tablet designs—a sure sign that, whoever is right, touchscreens are converging into gadgets that look like everything else.

So as Apple prepares to launch its next iPhone in September, with a slightly bigger screen, here is a prediction—Apple devices will soon project holograms like you’ve never seen…

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