AN EYE ON THE MEDIA FUTURE

Mediassociates’ leaders are quoted or published in the national press constantly. Because we know the only way to bring clients new ideas is to research and think hard on those ideas ourselves. Recent platforms sharing our thoughts include The Atlantic, Adweek, Bloomberg, Business Insider, Businessweek, Digiday, Fast Company, Fortune, NPR and SiriusXM’s Wharton School of Business national radio program “Marketing Matters.”

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Intent on Success

Google Search may not get the press love that Facebook does – every time Facebook tweaks its user interface, the media goes wild – but a recent improvement by everyone’s favorite search engine should get marketers’ attention.

Google Search can now pinpoint where a user is within the sales funnel and tailor results to match his or her place in the customer journey.

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Your New Facebook: It’s All Love

At its annual F8 conference yesterday Facebook announced a major update to its desktop and mobile apps that, according to Mark Zuckerberg, includes the biggest changes in five years. Here’s our hot take:

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Robot Revolution: How Marketers Should Use AI

The news is full of stories about the coming “robot revolution.” Boeing’s 737 Max planes just made headlines for artificial intelligence (AI) flying systems that may have malfunctioned. PepsiCo has launched a six-wheeled robotic vending machine that delivers snacks to college students. And near our Mediassociates’ agency headquarters in Connecticut, grocery stores now have robots slowly circulating aisles, alerting staff for spills and cleanups.

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Mediassociates Retained by Eaton for Strategic Media Planning and Analytics

Mediassociates, a leading independent media planning, buying, and analytics agency, has been retained by Eaton as its media agency in the United States. Mediassociates will manage advertising media strategy, implementation and measurement for Eaton’s broad portfolio of power management products and services.

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Gone in Seven Seconds

Too much information and too little time? You’re not alone.

Short-form video is a reaction to two things: the volume of information produced and introduced to us daily and the way our brains respond to stimuli. Nielsen reports that in spring 2018, the typical U.S. consumer watched or listened to 10 hours and 24 minutes of “media” each day — sometimes stacked between multiple devices! The attention span of viewers has decreased over the past decade and our ability to process information has also shortened. Given consumers’ fleeting attention span, brands need to engage fast and get their message across quickly.

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