AN EYE ON THE MEDIA FUTURE

Mediassociates’ leaders are quoted or published in the national press constantly. Because we know the only way to bring clients new ideas is to research and think hard on those ideas ourselves. Recent platforms sharing our thoughts include The Atlantic, Adweek, Bloomberg, Business Insider, Businessweek, Digiday, Fast Company, Fortune, NPR and SiriusXM’s Wharton School of Business national radio program “Marketing Matters.”

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Facebook Ads Are Killing it. But Why?

On the burning fields of digital media, where everyone knows click-through rates have fallen to horrific lows in the 0.07 percent range, a strange bright flower is growing. Facebook’s new in-stream ad units are generating unheard-of click-through rates of 1 percent or higher. Is Facebook giving away the store?

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Native Advertising is Bad News

Native advertising is a more insidious encroachment into consumer media content than any prior form of advertising. Billions of banner ad impressions may annoy readers, but they don’t misdirect users by disguising the source of the message — and this is exactly what native does. If publishers and marketers aren’t careful, they are going to poison the well of digital ad communications by breaking consumer trust.

First, understand why publishers are so tempted to make native their future…

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In Defense of Banner Ads

If you believe banners suck, you’re not alone. The poor things are so disparaged that the entire digital industry has repositioned them as display advertising to wipe off the banner stigma.

But the truth is, banner ads work just as well as most other forms of media, which is remarkable given their small size, surrounding clutter and creative limitations. So let’s do something that people in media rarely do: compare banners to other forms of media, using the same yardstick of response rates…

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The Hobbit: Video Technology You Can Do at Home

Filmmaker Peter Jackson’s new installment from Middle Earth has so much sexy technology you’d think reviewers would swoon: 3D; high def; 48 frames per second. Instead, we’re hearing a big yawn. Where didThe Hobbit go wrong?

Welcome to the Q Curve. Consumer technology has gotten so good that the professionals we once paid to produce something startling now have difficulty staying ahead…

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Why Apple Will Turn to Holograms

Look around your office hallway or college campus and you’ll see people holding interactive panes of glass. Smartphones and tablets, so revolutionary a few years ago, are quickly becoming commodities. Apple is now locked in a fierce patent battle with Samsung over tablet designs—a sure sign that, whoever is right, touchscreens are converging into gadgets that look like everything else.

So as Apple prepares to launch its next iPhone in September, with a slightly bigger screen, here is a prediction—Apple devices will soon project holograms like you’ve never seen…

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