AN EYE ON THE MEDIA FUTURE

Mediassociates’ leaders are quoted or published in the national press constantly. Because we know the only way to bring clients new ideas is to research and think hard on those ideas ourselves. Recent platforms sharing our thoughts include The Atlantic, Adweek, Bloomberg, Business Insider, Businessweek, Digiday, Fast Company, Fortune, NPR and SiriusXM’s Wharton School of Business national radio program “Marketing Matters.”

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Forget Pokémon Go — the world of augmented reality is here

Regardless of whether Pokémon Go becomes the next Pinterest or is just the Pong of our generation, marketers need to get ready. The game in 2016 was a sudden hit, with at one time more than 20 million people in the U.S. playing it daily. And it signaled five new ways to advertise in a virtual world.

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Create winning videos in social media

We recently met a senior marketing manager who expressed a challenge: How could her organization move from an ad realm where two TV spots are created annually to a new world where brands need micro-content created each week, or even each day? Videos are powerful tools in micro-content, but the dynamics on small social screens (usually meaning mobile) are obviously different than on large, hi-def TVs. So, what video works best in social?

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Did Amazon goose-step over the line?

Does “any press is good press” still apply when the subject is the Axis Powers? Amazon Prime found themselves with plenty of press recently when a subway wrap they did in support of their series The Man in the High Castle sparked public outrage and a media storm in New York City.

Based on a best-selling book and documentary about an alternative history where Germany and Japan win the Second World War, the out-of-home campaign for The Man in the High Castle had been generating plenty of buzz. But the approach Amazon took for the subway car wrap seemed to push even media savvy New Yorkers too far

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Ad Blockers: The Villain or The White Knight?  

Whether you see digital ad blockers as hero or villain can depend on who signs your paycheck, but one reality is clear: publisher advertising revenue is taking a hit from their adoption. A recent report commissioned by Adobe and conducted by PageFair found ad blockers on desktop computers  — those web browser add-ons that stop... Read more » Read Article

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Ad blocking may save digital marketing from itself

Every so often, the ad industry enters a panic mode tied to a subconscious self-loathing. Last year, Facebook slashed the organic reach of brand posts making ad gurus fret: Can social media work as a marketing platform? (Admit it, we always wondered.) Today, the issue is the use of ad blocking software to stop banner ads from popping up on screens. Digital marketers already struggling with viewability, ad fraud and low ad-response rates are shriveling in the cold realization that their audience may all go away.

I say, bring it on.

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