AN EYE ON THE MEDIA FUTURE

Mediassociates’ leaders are quoted or published in the national press constantly. Because we know the only way to bring clients new ideas is to research and think hard on those ideas ourselves. Recent platforms sharing our thoughts include The Atlantic, Adweek, Bloomberg, Business Insider, Businessweek, Digiday, Fast Company, Fortune, NPR and SiriusXM’s Wharton School of Business national radio program “Marketing Matters.”

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How to Build a Precision Branding Campaign

Charting the path back to performance as marketers emerge from COVID-19   A version of this article was published by the AMA, click here to read it. CMOs planning campaigns for 2021 know they need to get back in the brand game. After a period of retrenchment—U.S. ad spending fell 13% this year, as marketers hit the... Read more » Read Article

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Mediassociates Names Nielsen, J&J Veteran Jim Santa Barbara Head Of Analytics

SANDY HOOK, Conn., October 13, 2020 (MediaPost.com) – Jim Santa Barbara, who has been designing media analytics programs for over two decades, has joined independent media agency Mediassociates as head of analytics. Among other things he’s tasked with providing media attribution metrics across the full marketing funnel for clients. “Analytics is the missing agility for many... Read more » Read Article

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When building an agency, look for O-shaped people

  When Ad Age asked us to write a column about emerging trends in agency “talent,” we noted teams now need to go beyond just skills or collaboration. The solution is to find ‘O-shaped people.” In our October 2020 column, we wrote: The great irony of COVID-19 is that while it has squeezed many agencies... Read more » Read Article

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The Social Distancing 7: Media Channels That Will Grow During an Outbreak

As Americans focus on health and safety during the COVID-19 outbreak, they are sheltering in place and working from home—and about to set records in media consumption. In 2019, prior to the outbreak, Nielsen reported the average U.S. consumer watched, read or listened to 10.5 hours of media each day. We are forecasting a significant increase in consumption as our daily routines and habits adjust to this new reality.

Here is Mediassociates’ view of the media channels that will grow most in coming months.

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We Three Keywords The 2019 holiday shopping season is a compressed this year. If you haven’t already, now is the time to start optimizing your paid search accounts to maximize your efficiency and drive Q4 sales. Can’t wrap your head around what to do (see what we did there)? To help, we put together a... Read more » Read Article
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