A Marketer’s Guide to Managing Influencers

Influencer marketing is all the rage. But how can marketers manage “influencers” for real ROI? A tweet or social post, after all, does not a campaign make.

This free whitepaper offers a simple, logical framework for marketers who want to make influencers work. Learn how real online user content can be integrated with paid media advertising to build new trust among your audience.


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