STRATEGIC MEDIA PLANNING, BUYING AND ANALYTICS FOR MEASURABLE RESULTS
Marketers today are challenged to balance top-of-funnel brand awareness with lower-funnel response. At Mediassociates, our Precision Branding approach to media planning and buying uses data innovation to blur those distinctions — and improve performance.
How? We go beyond basic media thinking to find first- and third-party data signals that pinpoint the most receptive audiences for your advertising message. We then match that data to high-impact media buys, from TV, OTT and online video to digital, mobile, search and social. And our robust, integrated measurement platform ensures advertising accountability.
So whether you’re a DTC marketer looking to move up into branding or a brand CMO trying to improve ROI, we can help.
Read our ‘Gameboard’ approach for forecasting media results
We’ve kicked off a multi-year relationship with a rural mountaintop village in Honduras to help bring clean water and economic growth to its 250 residents.