News & Insights

Mediassociates has been named a 2025 Google Premier Partner

Mediassociates is proud to announce that we have achieved 2025 Premiere Partner Status in the Google Partners Program for the 4th consecutive year!

AI is Changing Media Planning, But People Are Still the Key to Success

In a new MediaPost op-ed, Mediassociates CEO Jeff Larson is excited about the future of media planning. It isn’t AI vs. people—it’s AI AND people. In a world where AI-powered tools from Google, Meta, and others can optimize campaigns in seconds, true strategic media planning still requires human insight.

Trillions in Female Wealth Transfer: New Forbes Article by Ben Kunz on Financial Marketing’s Gender Gap

Ben Kunz Promoted to Chief Strategy Officer of Mediassociates

Recently, Mediassociates—a leading media planning, buying, and marketing analytics agency—announced the promotion of Ben Kunz to Chief Strategy Officer. Ben has been with the agency for nearly two decades, most recently serving as Executive Vice President, where he managed the agency's client strategy and business development teams.

Cracking the Code: Multi-touch Attribution Mastery White Paper

Attention marketers: The multi-touch attribution landscape is shifting beneath our feet, and the time to act is now. In this rapidly evolving digital ecosystem, mastering MTA isn't just an option—it's a necessity. We're pulling back the curtain on how to select the ideal MTA technology partner that will transform your marketing measurement from guesswork to precision. From navigating coverage challenges to decoding methodologies, this guide is your roadmap to marketing attribution success. Dive in with us and unlock the power of MTA.

Mediassociates awarded media account for DXL Group, the leading retailer of Big + Tall men’s apparel

We’re thrilled to welcome DXL Group, the leading retailer of Big and Tall men’s apparel, as our newest client. We’ll be handling media planning, buying and analytics for DXL with a focus on developing “Precision Branding” driven brand media campaigns to accelerate DXL’s growth. Excited to be working with this great brand and client.

Mediassociates wins NJM Insurance account

We're proud to welcome NJM Insurance, one of the Mid-Atlantic region's leading property and casualty insurers, as our newest client.  We'll be leading media planning, buying, and analytics for NJM while partnering with the Brownstein Group to help NJM continue to grow and expand their business.

Mediassociates named a Google Premier Partner for 3rd consecutive year

Mediassociates has once again been recognized by Google as a Premier Partner for 2023, an award that places the agency among the top 3% of all Google partners in  the U.S.  This marks the third consecutive year that Mediassociates acheived Premier Partner status.