AN EYE ON THE MEDIA FUTURE

Mediassociates’ leaders are quoted or published in the national press constantly. Because we know the only way to bring clients new ideas is to research and think hard on those ideas ourselves. Recent platforms sharing our thoughts include The Atlantic, Adweek, Bloomberg, Business Insider, Businessweek, Digiday, Fast Company, Fortune, NPR and SiriusXM’s Wharton School of Business national radio program “Marketing Matters.”

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Mediassociates awarded media account for DXL Group, the leading retailer of Big + Tall men’s apparel

We’re thrilled to welcome DXL Group, the leading retailer of Big and Tall men’s apparel, as our newest client. We’ll be handling media planning, buying and analytics for DXL with a focus on developing “Precision Branding” driven brand media campaigns to accelerate DXL’s growth.  Excited to be working with this great brand and client. Read Article

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Mediassociates wins NJM Insurance account

We’re proud to welcome NJM Insurance, one of the Mid-Atlantic region’s leading property and casualty insurers, as our newest client.  We’ll be leading media planning, buying, and analytics for NJM while partnering with the Brownstein Group to help NJM continue to grow and expand their business.

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Mediassociates named a Google Premier Partner for 3rd consecutive year

Mediassociates has once again been recognized by Google as a Premier Partner for 2023, an award that places the agency among the top 3% of all Google partners in  the U.S.  This marks the third consecutive year that Mediassociates acheived Premier Partner status.

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Now that the NFL is on hiatus, let’s talk about Twitter’s male audience

While Elon Musk continues to make waves and court controversy, for brands specifically looking to target male audiences, Twitter may present an opportunity.

Twitter’s total audience size has long lagged behind the billions on Facebook and Instagram, but those numbers creeped up in recent years

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1 of every 3 minutes of “television” viewing is now streaming or online video

Talk about a media revolution. Nielsen reports that TV viewers are continuing to ditch their old broadcast and cable habits, replacing them with connected TV and OLV options. Streaming and online video now make up more than 1 in 3 minutes of “television” viewing behavior in the United States.

 

 

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