AN EYE ON THE MEDIA FUTURE

Mediassociates’ leaders are quoted or published in the national press constantly. Because we know the only way to bring clients new ideas is to research and think hard on those ideas ourselves. Recent platforms sharing our thoughts include The Atlantic, Adweek, Bloomberg, Business Insider, Businessweek, Digiday, Fast Company, Fortune, NPR and SiriusXM’s Wharton School of Business national radio program “Marketing Matters.”

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Mediassociates named an Adweek 2022 “Fastest Growing Agency”

We’re incredibly proud to be recognized on Adweek’s 2022 “Fastest Growing Agencies” list and #9 among mid-size agencies.  This recognition highlights three years of rapid growth at Mediassociates driven by the success of our proprietary Precision Branding methodology and our incredible people.

“Our unique, measurement first approach is really resonating with clients as we help bring more clarity to full-funnel performance,” said Jeff Larson, President. “I’m so proud of what this team has accomplished together.”

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Branding needs a Rebrand

It’s time to rebrand “branding.”

Let’s admit it, the term has become so overused, warped and misapplied by marketing theorists that financial executives no longer credit it with much. Even top brand consultancies cannot agree on its value. So let’s call branding what it really is: Future Response.

Read how our Head of Strategy, Ben Kunz, lays out a gameplan to give clarify to the role of branding and re-earn it the respect it deserves.

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Gen Z to Marketers: Ditch the Persona

Marketers loves to create personas.  Yet Gen Z, the 68 million 10- to 24-year-olds who comprise every marketer’s dreamscape for lifetime customers, defy our characterizations.  In this Mediapost article, Ben Kunz argues it’s time to toss those Gen Z personas and instead design media plans that better match communications to the ways real people engage with your brand.

 

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The Real Keys to Brand Memes

Memes are social movements, not cat videos, and there are techniques and strategies that brands can adopt to create memes and amplify social sharing. Ben Kunz, EVP at Mediassociates, provides the blueprint in this short read on Mediapost. Read Article

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Mediassociates named a 2022 Google Premier Partner

This award places Mediassociates among the top 3% of all Google partners in the U.S.

“We’re extremely proud of our what our team has been able to achieve in partnership with Google. We are especially proud that our entire Search team is Google Certified. This distinction means we’re leveraging all the latest technology, tools and expertise to optimize this important media channel for our clients.”, Jesse Rosenschein, SVP Integrated Investment.

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