AN EYE ON THE MEDIA FUTURE

Mediassociates’ leaders are quoted or published in the national press constantly. Because we know the only way to bring clients new ideas is to research and think hard on those ideas ourselves. Recent platforms sharing our thoughts include The Atlantic, Adweek, Bloomberg, Business Insider, Businessweek, Digiday, Fast Company, Fortune, NPR and SiriusXM’s Wharton School of Business national radio program “Marketing Matters.”

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The Real Keys to Brand Memes

Memes are social movements, not cat videos, and there are techniques and strategies that brands can adopt to create memes and amplify social sharing. Ben Kunz, EVP at Mediassociates, provides the blueprint in this short read on Mediapost. Read Article

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Mediassociates named a 2022 Google Premier Partner

This award places Mediassociates among the top 3% of all Google partners in the U.S.

“We’re extremely proud of our what our team has been able to achieve in partnership with Google. We are especially proud that our entire Search team is Google Certified. This distinction means we’re leveraging all the latest technology, tools and expertise to optimize this important media channel for our clients.”, Jesse Rosenschein, SVP Integrated Investment.

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Jeff Larson recognized as a 2021 Media All-Star

We’re incredibly proud to celebrate our agency President, Jeff Larson, being recognized as a 2021 Media All-Star.  Congrats to Jeff and Thank You for leading Mediassociates to two+ years of record growth, new business success, and an AdAge “Best Place to Work”.

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Marketing Needs To Make An Offer

“Offers aren’t just discounts. They are framing devices to give us perception of benefit in a transaction. Done well, they boost conversions at zero cost.” In this Mediapost article,  Mediassociates‘ Head of Strategy Ben Kunz provides advice on the importance of advertising including a compelling offer and how brands and their agencies can develop them.

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Mediassociates win Arculus cryptocurrency account

We’re thrilled to be working with our newest client, Arculus and CompoSecure, to launch their groundbreaking solution to crytpcocurreny storage and security.  A terrific partner with a revolutionary technology that will broaden cryptocurrency adoption.  We’ll be providing integrated media planning, media buying, results forecasting and full-funnel analytics for Arculus.

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