Mediassociates wins NJM Insurance account
We’re proud to welcome NJM Insurance, one of the Mid-Atlantic region’s leading property and casualty insurers, as our newest client. We’ll be leading media planning, buying, and analytics for NJM while partnering with the Brownstein Group to help NJM continue to grow and expand their business.Read Article
Mediassociates named a Google Premier Partner for 3rd consecutive year
Mediassociates has once again been recognized by Google as a Premier Partner for 2023, an award that places the agency among the top 3% of all Google partners in the U.S. This marks the third consecutive year that Mediassociates acheived Premier Partner status.Read Article
Now that the NFL is on hiatus, let’s talk about Twitter’s male audience
While Elon Musk continues to make waves and court controversy, for brands specifically looking to target male audiences, Twitter may present an opportunity.
Twitter’s total audience size has long lagged behind the billions on Facebook and Instagram, but those numbers creeped up in recent yearsRead Article
1 of every 3 minutes of “television” viewing is now streaming or online video
Talk about a media revolution. Nielsen reports that TV viewers are continuing to ditch their old broadcast and cable habits, replacing them with connected TV and OLV options. Streaming and online video now make up more than 1 in 3 minutes of “television” viewing behavior in the United States.
Behold, the power of Google Trends
The New Year is upon us and, guess what, gyms and fitness center are packed with people fulfilling their 2023 resolutions. You know it’s coming…this annual uptick in sales for gym memberships, weight-loss products, and fitness apparel.
If fitness seasonality is so obvious, what else can we learn about business from past consumer demand?Read Article