AN EYE ON THE MEDIA FUTURE

Mediassociates’ leaders are quoted or published in the national press constantly. Because we know the only way to bring clients new ideas is to research and think hard on those ideas ourselves. Recent platforms sharing our thoughts include The Atlantic, Adweek, Bloomberg, Business Insider, Businessweek, Digiday, Fast Company, Fortune, NPR and SiriusXM’s Wharton School of Business national radio program “Marketing Matters.”

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Mediassociates win Arculus cryptocurrency account

We’re thrilled to be working with our newest client, Arculus and CompoSecure, to launch their groundbreaking solution to crytpcocurreny storage and security.  A terrific partner with a revolutionary technology that will broaden cryptocurrency adoption.  We’ll be providing integrated media planning, media buying, results forecasting and full-funnel analytics for Arculus.

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Mediassociates Bolsters Staff, Leadership Team As Client Roster Expands

We’re proud to announce the promotion of  three of our senior executive – Jesse Rosenschein, Mark Mirsky, and Jim Santa Barbara –  to newly created roles to lead our growing teams and client roster.

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After Facebook’s outage, Brands need to Diversify their Platform Mix

When Facebook, Instagram, and WhatsApp all went down simultaneously in early October, millions of brands that rely on these three social platforms to speak to their consumers  –  and generate leads and conversions – were left high and dry. In this piece in AdAge, Jesse Rosenschein shares how advertisers can (and should) diversify their platform mix safely, smartly and profitably.

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Four ways to reach out-and-about US consumers in a pandemic and privacy-changed world

In this exclusive WARC feature, Jesse Rosenschein guides marketers on how to effectively reach their target consumer in a post-pandemic environment with heightened digital privacy concerns.

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Marketers, Stop Apologizing: It’s OK to Use Data

All the well-meaning conversation about tracking consumer data and privacy doesn’t mean that personalization and one-to-one targeting is going the way of the Dodo bird.  Quite the opposite…it’s here to stay and ben Kunz will tell you why in this commentary from MediaPost.

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