The past few years have seen the ground shake under social media advertising. Facebook, embroiled with scandals from recent elections, retrenched on some of its data targeting options. Twitter advertising remains troubled, LinkedIn reclaimed popularity, and Snapchat saw its audience begin to slip away. Meanwhile, as marketers evaluate how to place ads in these different social ecosystems, they are realizing that campaign attribution from social media is cloudy at best and biased at worst – and that multi-touch attribution or other models are required to see what is really bringing customers in. Mediassociates helps marketers solve these puzzles with expertise in social media advertising targeting, placement, analytics and optimization. From cleaning up your paid social attribution systems, to integrating social more tightly with traditional media, we have you covered. And under the hood, our team deploys a leading tech stack of social campaign enhancement technology – with expertise in Adometry, Brand24, Lotame, RivaIQ and all the top social engine targeting platforms.