Using lead conversion data to capture market leadership
When SolarCity decided to expand from its roots in California, we used analysis of conversions to make ongoing improvements to advertising media, creative, offers, and response paths. Matching media to CRM data helped SolarCity reduce CPA by 60%.
Result: SolarCity became the No. 1 residential solar firm in the U.S.
BETTER THINKING MEANS A TRANSPARENCY PLEDGE
No rebates. Ever. Mediassociates and eEffective, its programmatic buying subsidiary, have never and never will accept rebates, kickbacks or “agency discounts” from media, be they domestic or international. All bonus inventory is used exclusively for each client’s benefit. Our agency offers clear, simple fee structures. And our digital measurement systems provide access to site transparency reports and ad viewability.
Clients win with peace of mind that our interests are in complete alignment with theirs.
