Building a transparent view of customers to accelerate growth
Chickasaw Nation operates several casinos and entertainment properties in Oklahoma, including WinStar just north of Dallas. When it sought to accelerate growth, we deployed customer segmentation analyses to provide new transparency into guest lifetime value, needs, and media usage — freeing up millions of dollars in advertising waste.
Result: WinStar has since grown into the largest casino in the United States.
BETTER THINKING MEANS A TRANSPARENCY PLEDGE
No rebates. Ever. Mediassociates and eEffective, its programmatic buying subsidiary, have never and never will accept rebates, kickbacks or “agency discounts” from media, be they domestic or international. All bonus inventory is used exclusively for each client’s benefit. Our agency offers clear, simple fee structures. And our digital measurement systems provide access to site transparency reports and ad viewability.
Clients win with peace of mind that our interests are in complete alignment with theirs.
