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It’s time to rebrand “branding.”
Let’s admit it, the term has become so overused, warped and misapplied by marketing theorists that financial executives no longer credit it with much. Even top brand consultancies cannot agree on its value. So let’s call branding what it really is: Future Response.
Read how our Head of Strategy, Ben Kunz, lays out a gameplan to give clarity to the role of branding and re-earn it the respect it deserves.
BETTER THINKING MEANS A TRANSPARENCY PLEDGE
No rebates. Ever. Mediassociates and eEffective, its programmatic buying subsidiary, have never and never will accept rebates, kickbacks or “agency discounts” from media, be they domestic or international. All bonus inventory is used exclusively for each client’s benefit. Our agency offers clear, simple fee structures. And our digital measurement systems provide access to site transparency reports and ad viewability.
Clients win with peace of mind that our interests are in complete alignment with theirs.
