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From Ads to Answers, AI is Rewiring Marketing’s Growth Engine

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In media, timing has always mattered. But AI has moved the moment that
matters most.

Consumers aren’t browsing to a decision anymore – they’re asking AI and getting
an answer. The consideration phase is no longer a window of opportunity. It’s a
split second. If your brand isn’t already present in that moment, you’re not in the
running.

In this piece published on MediaPost, Jesse Rosenschein, EVP of Operations and Investment, makes the case that winning in the AI era means doing the work upstream – building credibility, earning authority, and strengthening the signals that make your brand recommendable before the consumer ever asks the question.

Media is the vehicle that gets you there. Not just to be seen, but to be selected.

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