Mediassociates Appoints Drew Corry and Abby Niziankiewicz to Senior Leadership Roles to Support Continued Growth and Expanded Client Services
Back to NewsSandy Hook, CT – Mediassociates, a leading independent media planning, buying, and analytics agency, has strengthened its leadership team with the appointments of Drew Corry as Vice President, Strategy and Abby Niziankiewicz as Vice President, Strategic Media Investment. These senior hires come as Mediassociates enters its seventh consecutive year of growth and continues to expand its service offerings to help clients navigate unprecedented disruption across the media and marketing ecosystem.
In his new role, Corry will help elevate strategic thinking across client engagements, serving as a key connector between brand strategy, audience insights, creative storytelling, and media activation. He brings more than 25 years of global experience at the intersection of media, technology, and data, with senior leadership roles at IPG Mediabrands, NBCUniversal, and GroupM. Corry is also the founder of Mattock AI, where he has advised organizations on practical AI implementation and workflow automation – at Mediassociates he’ll play a key role in creating client value leveraging PrecisionBrandingAi, the agency’s proprietary AI platform.
Niziankiewicz brings deep expertise in holistic media strategy, eCommerce, and full-funnel activation across digital and retail environments. Most recently, she served as Head of Marketing at Rocketbook (a BIC company), leading brand strategy, media, product, and eCommerce. Her background also includes senior roles on BIC’s global digital team, LEGO, and McKesson. At Mediassociates, she’ll oversee media investment strategy, advise senior clients, and help evolve integrated, performance-driven media solutions across paid, earned, and owned channels.
“Drew and Abby are exactly the kind of senior leaders we need as our clients face rapid change in how media, technology, and marketing intersect,” said Jeff Larson, CEO of Mediassociates. “Their combined experience in strategy, media investment, digital transformation, and innovation will help us continue to grow, expand our service offerings, and guide clients through the disruption that defines today’s marketing ecosystem.”
About Mediassociates
Mediassociates is a leading independent media planning, buying, and analytics agency headquartered in Sandy Hook, Connecticut, serving clients nationwide. The agency helps brands navigate the ongoing revolution in media and technology through insight-led strategy, transparent measurement, and performance-focused execution.
