What’s Beyond the Walled Garden?
“Why not just spend all of my digital media budget on Facebook, Google and Amazon? What would we really miss out on?”
At Mediassociates we often hear that question but the answer’s not so simple. While there’s no denying the value of the walled garden platforms – Google, Facebook, and Amazon being the big 3 – there are also plenty of opportunities to be missed by not expanding a brand’s advertising presence beyond them. In our latest whitepaper, we examine the advantages and disadvantages of the Walled Gardens and offer some ideas to break away and explore new digital touchpoints to communicate with your customer.