Out of Home

While everyone talks about digital and mobile, Out of Home (OOH) advertising has made a resurgence in an increasing cluttered digital world as brands look for high-impact placements and local engagement. It’s no mistake that when Google or Apple want to promote a new phone or tablet, OOH advertising is part of their strategy. Mediassociates helps you plan and implement OOH using new break-out formats (everything up to laser-light projection mapping that takes over entire buildings) and targeting technologies (including the ability to assess the demographics of the audience who is seeing a billboard). Improvements in OOH geo and audience targeting, and big, bold new formats, can all help your advertising campaign boost performance.

Out of home planning and buying services:
  • Geographic mapping of your customer and prospect base
  • Research on OOH inventory across all formats – from classic billboards to digital signage to bus wraps to innovations in experiential outdoors events
  • Demographic and behavioral targeting analysis of OOH options
  • Competitor media spending analysis including observed trends in competitor OOH media
  • OOH media negotiations
  • Ad creative trafficking, media buying, proof of performance
  • Optional set up of OOH tracking systems such as mnemonic 800 numbers and URLs