Sound is still huge. With people listening to news and music everywhere from cars to gas stations to streaming audio, “radio” remains a rich format – when planned and measured carefully for optimal results. Mediassociates combines years of experience planning radio with the latest data on ratings, consumer listening trends and formats to define audio schedules that drive brand lift and response. We add creativity and innovation to your schedules, nail value-add and program integration, and offer sophisticated direct-response tracking for ongoing campaign improvements.
236 million people listen to the radio each week and audio consumers are listening for more than 2 ½ hours every day. Better Thinking optimizes the effectiveness of this mature channel.