News & Insights

Mediassociates Expands Global Outreach Initiatives

Mediassociates Named a Top Independent Agency by Campaign

AtlantiCare Selects Brownstein Group and Mediassociates as New Agencies of Record

Mediassociates & NJM Win MediaPost’s Media Plan of the Year 2024

Mediassociates has been named a 2025 Google Premier Partner

Mediassociates is proud to announce that we have achieved 2025 Premiere Partner Status in the Google Partners Program for the 4th consecutive year!

AI is Changing Media Planning, But People Are Still the Key to Success

In a new MediaPost op-ed, Mediassociates CEO Jeff Larson is excited about the future of media planning. It isn’t AI vs. people—it’s AI AND people. In a world where AI-powered tools from Google, Meta, and others can optimize campaigns in seconds, true strategic media planning still requires human insight.

Ben Kunz Promoted to Chief Strategy Officer of Mediassociates

Recently, Mediassociates—a leading media planning, buying, and marketing analytics agency—announced the promotion of Ben Kunz to Chief Strategy Officer. Ben has been with the agency for nearly two decades, most recently serving as Executive Vice President, where he managed the agency's client strategy and business development teams.

Mediassociates awarded media account for DXL Group, the leading retailer of Big + Tall men’s apparel

We’re thrilled to welcome DXL Group, the leading retailer of Big and Tall men’s apparel, as our newest client. We’ll be handling media planning, buying and analytics for DXL with a focus on developing “Precision Branding” driven brand media campaigns to accelerate DXL’s growth. Excited to be working with this great brand and client.