Mediassociates recently attended Google Marketing Live 2019. While there we got a preview of some of the products that Google will be rolling out this year. Here are some of the highlights:
BE RESPONSIBLE Privacy is a hot topic and Google addressed the issue throughout the event. While personalization matters, privacy is the priority, was a common refrain from the main stage and break-out sessions. There is an ongoing tension between delivering relevant, personalized ads and honoring an individual’s privacy requirements and advertisers are concerned how long-term funnel measurement will be impacted by the recent and future privacy changes (GDPR, ITP, CCPA in California).Read Article
Google Search may not get the press love that Facebook does – every time Facebook tweaks its user interface, the media goes wild – but a recent improvement by everyone’s favorite search engine should get marketers’ attention.
Google Search can now pinpoint where a user is within the sales funnel and tailor results to match his or her place in the customer journey.Read Article
At its annual F8 conference yesterday Facebook announced a major update to its desktop and mobile apps that, according to Mark Zuckerberg, includes the biggest changes in five years. Here’s our hot take:Read Article
The news is full of stories about the coming “robot revolution.” Boeing’s 737 Max planes just made headlines for artificial intelligence (AI) flying systems that may have malfunctioned. PepsiCo has launched a six-wheeled robotic vending machine that delivers snacks to college students. And near our Mediassociates’ agency headquarters in Connecticut, grocery stores now have robots slowly circulating aisles, alerting staff for spills and cleanups.Read Article
Mediassociates, a leading independent media planning, buying, and analytics agency, has been retained by Eaton as its media agency in the United States. Mediassociates will manage advertising media strategy, implementation and measurement for Eaton’s broad portfolio of power management products and services.Read Article