AN EYE ON THE MEDIA FUTURE

Mediassociates’ leaders are quoted or published in the national press constantly. Because we know the only way to bring clients new ideas is to research and think hard on those ideas ourselves. Recent platforms sharing our thoughts include The Atlantic, Adweek, Bloomberg, Business Insider, Businessweek, Digiday, Fast Company, Fortune, NPR and SiriusXM’s Wharton School of Business national radio program “Marketing Matters.”

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Did Amazon goose-step over the line?

Does “any press is good press” still apply when the subject is the Axis Powers? Amazon Prime found themselves with plenty of press recently when a subway wrap they did in support of their series The Man in the High Castle sparked public outrage and a media storm in New York City.

Based on a best-selling book and documentary about an alternative history where Germany and Japan win the Second World War, the out-of-home campaign for The Man in the High Castle had been generating plenty of buzz. But the approach Amazon took for the subway car wrap seemed to push even media savvy New Yorkers too far

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Ad Blockers: The Villain or The White Knight?  

Whether you see digital ad blockers as hero or villain can depend on who signs your paycheck, but one reality is clear: publisher advertising revenue is taking a hit from their adoption. A recent report commissioned by Adobe and conducted by PageFair found ad blockers on desktop computers  — those web browser add-ons that stop... Read more » Read Article

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Ad blocking may save digital marketing from itself

Every so often, the ad industry enters a panic mode tied to a subconscious self-loathing. Last year, Facebook slashed the organic reach of brand posts making ad gurus fret: Can social media work as a marketing platform? (Admit it, we always wondered.) Today, the issue is the use of ad blocking software to stop banner ads from popping up on screens. Digital marketers already struggling with viewability, ad fraud and low ad-response rates are shriveling in the cold realization that their audience may all go away.

I say, bring it on.

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At Instagram, it’s no longer hip to be square

Until now, if you wanted to advertise on Instagram, you were kind of boxed in.

“You needed to receive prior approval from Instagram and have rather lofty budgets in order to be appearing on their platform,” says Nate Carter, managing director with eEffective, an ad agency trading desk.

This fall, Instagram is planning to open its app to all advertisers. And that’s one reason the company is changing its format beyond the traditional square box. It wants to be more flexible, in part, so advertisers can repurpose the ads they use on TV.

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What works best: Shorter or longer ad units?

The Marketer’s Guide to Improving TV and Video Advertising via Ad Length.

Rethinking video ads could make advertising work better overall – because in media spending, seconds count to both marketers and consumers. Mediassociates, a media planning, buying and optimization agency, recently ex- amined numerous media research studies and ongoing ad campaigns to answer these questions…

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