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It’s time to rebrand “branding.” Let’s admit it, the term has become so overused, warped and misapplied by marketing theorists that financial executives no longer credit it with much. Even top brand consultancies cannot agree on its value. So let’s call branding what it really is: Future Response. Read how our Head of Strategy, Ben Kunz, lays out a gameplan to give clarify to the role of branding and re-earn it the respect it deserves.
Marketers loves to create personas. Yet Gen Z, the 68 million 10- to 24-year-olds who comprise every marketer’s dreamscape for lifetime customers, defy our characterizations. In this Mediapost article, Ben Kunz argues it's time to toss those Gen Z personas and instead design media plans that better match communications to the ways real people engage with your brand.
Memes are social movements, not cat videos, and there are techniques and strategies that brands can adopt to create memes and amplify social sharing. Ben Kunz, EVP at Mediassociates, provides the blueprint in this short read on Mediapost.
"Offers aren't just discounts. They are framing devices to give us perception of benefit in a transaction. Done well, they boost conversions at zero cost." In this Mediapost article, Mediassociates' Head of Strategy Ben Kunz provides advice on the importance of advertising including a compelling offer and how brands and their agencies can develop them.
When Facebook, Instagram, and WhatsApp all went down simultaneously in early October, millions of brands that rely on these three social platforms to speak to their consumers - and generate leads and conversions - were left high and dry. In this piece in AdAge, Jesse Rosenschein shares how advertisers can (and should) diversify their platform mix safely, smartly and profitably.
In this exclusive WARC feature, Jesse Rosenschein guides marketers on how to effectively reach their target consumer in a post-pandemic environment with heightened digital privacy concerns.
All the well-meaning conversation about tracking consumer data and privacy doesn't mean that personalization and one-to-one targeting is going the way of the Dodo bird. Quite the opposite...it's here to stay and Ben Kunz will tell you why in this commentary from MediaPost.
Problem: Your customers are out travelling and shopping again but the changing data privacy landscape makes personalization and targeting more difficult than ever. Jesse Rosenschein shares some insights on how "contextual targeting" can help fill the gap.
We invite you to join us in amplifying our impact. Read our latest press kit or request an interview with one of our media reps.
DOWNLOAD PRESS KIT
MEDIA INQUIRIES