Media Room
We invite you to join us in amplifying our impact. Read our latest press kit or request an interview with one of our media reps.
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“Why not just spend all of my digital media budget on Facebook, Google and Amazon? What would we really miss out on?” At Mediassociates we often hear that question but the answer’s not so simple. While there’s no denying the value of the walled garden platforms – Google, Facebook, and Amazon being the big 3...
There has been so much talk about Apple’s new privacy policy. Our head of digital, Jesse Rosenschein, breaks down what it really means for marketers, the ripple effects for Facebook , and provides a gameplan for a post IDFA world.
What does the impending “End of the Cookie” mean for digital marketers and how can they navigate this new environment? Mediassociates own Ben Kunz and Tim Lathrop break it down and help you plot a roadmap for success.
Charting the path back to performance as marketers emerge from COVID-19 A version of this article was published by the AMA, click here to read it. CMOs planning campaigns for 2021 know they need to get back in the brand game.
When Ad Age asked us to write a column about emerging trends in agency “talent,” we noted teams now need to go beyond just skills or collaboration. The solution is to find ‘O-shaped people.” In our October 2020 column, we wrote: The great irony of COVID-19 is that while it has squeezed many agencies...
As Americans focus on health and safety during the COVID-19 outbreak, they are sheltering in place and working from home—and about to set records in media consumption. In 2019, prior to the outbreak, Nielsen reported the average U.S. consumer watched, read or listened to 10.5 hours of media each day. We are forecasting a significant increase in consumption as our daily routines and habits adjust to this new reality. Here is Mediassociates’ view of the media channels that will grow most in coming months.
Growing up is full of challenges. The programmatic advertising industry is moving out of its awkward, rebellious teenage phase into that of a more responsible young adult. They’ll still stay out too late, but odds are they’ll make it to work on time. What’s changed? The rise of quality and safety.
Gen Z is the first digital native generation. Born around 2000 or later, they intuitively know how to swipe a phone and download an app — and unlike previous generations, all stages of their lives have been captured on social media. They are more than just media trendsetters: Gen Z has annual purchasing power of $44 billion per year, and 73% of this cohort say they would make a purchase based on a social media communication. Marketers ignore Gen Z’s use of social media at their peril.
We invite you to join us in amplifying our impact. Read our latest press kit or request an interview with one of our media reps.
DOWNLOAD PRESS KIT
MEDIA INQUIRIES