Media Room
We invite you to join us in amplifying our impact. Read our latest press kit or request an interview with one of our media reps.
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Millennials tend to get all of the media’s attention, but in between that generation’s attempts to spend all their money on avocados and kill mayonnaise, Generation Z has been quietly coming into its own. Mediassociates invests heavily in researching media trends among Gen Z (born 1995 to 2015), and we’ve restructured our media offerings in the past several years around digital, mobile, social, and geo-data to speak specifically to these audiences. Why is understanding Gen Z important? This generation now accounts for 24% of the world’s population, and in the United States, Gen Z controls about $148 billion in annual spending power. It’s not just the future. Gen Z has arrived and is vital for today’s marketing results.
Mediassociates recently attended Google Marketing Live 2019. While there we got a preview of some of the products that Google will be rolling out this year. Here are some of the highlights: BE RESPONSIBLE Privacy is a hot topic and Google addressed the issue throughout the event. While personalization matters, privacy is the priority, was a common refrain from the main stage and break-out sessions. There is an ongoing tension between delivering relevant, personalized ads and honoring an individual’s privacy requirements and advertisers are concerned how long-term funnel measurement will be impacted by the recent and future privacy changes (GDPR, ITP, CCPA in California).
We invite you to join us in amplifying our impact. Read our latest press kit or request an interview with one of our media reps.
DOWNLOAD PRESS KIT
MEDIA INQUIRIES