News & Insights

Mediassociates Named a Top Independent Agency by Campaign

AtlantiCare Selects Brownstein Group and Mediassociates as New Agencies of Record

Mediassociates & NJM Win MediaPost’s Media Plan of the Year 2024

CMOs: Why ROI – Not Reinvention – Should Guide Your Agency Strategy

Too many marketers are stuck in a costly cycle of agency churn. In his latest Forbes article, Ben Kunz shares why lasting growth comes from aligning with ROI — not constantly switching strategies.

Mediassociates has been named a 2025 Google Premier Partner

Mediassociates is proud to announce that we have achieved 2025 Premiere Partner Status in the Google Partners Program for the 4th consecutive year!

AI is Changing Media Planning, But People Are Still the Key to Success

In a new MediaPost op-ed, Mediassociates CEO Jeff Larson is excited about the future of media planning. It isn’t AI vs. people—it’s AI AND people. In a world where AI-powered tools from Google, Meta, and others can optimize campaigns in seconds, true strategic media planning still requires human insight.

Trillions in Female Wealth Transfer: New Forbes Article by Ben Kunz on Financial Marketing’s Gender Gap

Ben Kunz Promoted to Chief Strategy Officer of Mediassociates

Recently, Mediassociates—a leading media planning, buying, and marketing analytics agency—announced the promotion of Ben Kunz to Chief Strategy Officer. Ben has been with the agency for nearly two decades, most recently serving as Executive Vice President, where he managed the agency's client strategy and business development teams.