News & Insights

9/17/2021

Marketers, Stop Apologizing: It’s OK to Use Data

All the well-meaning conversation about tracking consumer data and privacy doesn't mean that personalization and one-to-one targeting is going the way of the Dodo bird.  Quite the opposite...it's here to stay and Ben Kunz will tell you why in this commentary from MediaPost.

7/10/2021

Mediassociates named “One of the best media agencies in the U.S.” by Campaign Magazine

We are proud to be featured in a new listing of "the industry's best creative and media agencies in the U.S." as rated by Campaign Magazine.  Huge thank you to our entire team who made this happen.

6/12/2021

Location-based ads can rebound despite Apple’s privacy changes

Problem: Your customers are out travelling and shopping again but the changing data privacy landscape makes personalization and targeting more difficult than ever. Jesse Rosenschein shares some insights on how "contextual targeting" can help fill the gap.

6/2/2021

Mediassociates Expands Executive Team

Our Executive team is growing! We’re thrilled to announce the promotion of Alicia Weaver to Vice President, Offline Activation, and the hiring of Christine Sheehan as Vice President, Account Strategy. We are excited to have both Christine and Alicia on the executive team and have them contribute to the future of Mediassociates!

5/12/2021

What’s Beyond the Walled Garden?

“Why not just spend all of my digital media budget on Facebook, Google and Amazon? What would we really miss out on?” At Mediassociates we often hear that question but the answer’s not so simple. While there’s no denying the value of the walled garden platforms – Google, Facebook, and Amazon being the big 3...

4/29/2021

Apple Slices Mobile Tracking

There has been so much talk about Apple’s new privacy policy. Our head of digital, Jesse Rosenschein, breaks down what it really means for marketers, the ripple effects for Facebook , and provides a gameplan for a post IDFA world.

2/16/2021

The End of the Cookie

What does the impending “End of the Cookie” mean for digital marketers and how can they navigate this new environment? Mediassociates own Ben Kunz and Tim Lathrop break it down and help you plot a roadmap for success.

2/4/2021

Digiday: Indie Media & Creative Shops are Winning Together

As an independent media agency, we're big believers in partnering with like-minded independent creative shops to win business together. Great partners complement each others strengths and deliver better results for clients. Our head of Business Development, Todd Engels, attributes over 50% of our new business wins to agency partnerships.  

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