News & Insights

4/2/2025

CMOs: Why ROI – Not Reinvention – Should Guide Your Agency Strategy

Too many marketers are stuck in a costly cycle of agency churn. In his latest Forbes article, Ben Kunz shares why lasting growth comes from aligning with ROI — not constantly switching strategies.

3/7/2025

Mediassociates has been named a 2025 Google Premier Partner

Mediassociates is proud to announce that we have achieved 2025 Premiere Partner Status in the Google Partners Program for the 4th consecutive year!

3/3/2025

AI is Changing Media Planning, But People Are Still the Key to Success

In a new MediaPost op-ed, Mediassociates CEO Jeff Larson is excited about the future of media planning. It isn’t AI vs. people—it’s AI AND people. In a world where AI-powered tools from Google, Meta, and others can optimize campaigns in seconds, true strategic media planning still requires human insight.

11/27/2024

Ben Kunz Promoted to Chief Strategy Officer of Mediassociates

Recently, Mediassociates—a leading media planning, buying, and marketing analytics agency—announced the promotion of Ben Kunz to Chief Strategy Officer. Ben has been with the agency for nearly two decades, most recently serving as Executive Vice President, where he managed the agency's client strategy and business development teams.

9/18/2024

Cracking the Code: Multi-touch Attribution Mastery White Paper

Attention marketers: The multi-touch attribution landscape is shifting beneath our feet, and the time to act is now. In this rapidly evolving digital ecosystem, mastering MTA isn't just an option—it's a necessity. We're pulling back the curtain on how to select the ideal MTA technology partner that will transform your marketing measurement from guesswork to precision. From navigating coverage challenges to decoding methodologies, this guide is your roadmap to marketing attribution success. Dive in with us and unlock the power of MTA.

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