Marketers loves to create personas.  Yet Gen Z, the 68 million 10- to 24-year-olds who comprise every marketer’s dreamscape for lifetime customers, defy our characterizations.  In this Mediapost article, Ben Kunz argues it’s time to toss those Gen Z personas and instead design media plans that better match communications to the ways real people engage with your brand.

 

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Memes are social movements, not cat videos, and there are techniques and strategies that brands can adopt to create memes and amplify social sharing. Ben Kunz, EVP at Mediassociates, provides the blueprint in this short read on Mediapost. Read Article

This award places Mediassociates among the top 3% of all Google partners in the U.S.

“We’re extremely proud of our what our team has been able to achieve in partnership with Google. We are especially proud that our entire Search team is Google Certified. This distinction means we’re leveraging all the latest technology, tools and expertise to optimize this important media channel for our clients.”, Jesse Rosenschein, SVP Integrated Investment.

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We’re incredibly proud to celebrate our agency President, Jeff Larson, being recognized as a 2021 Media All-Star.  Congrats to Jeff and Thank You for leading Mediassociates to two+ years of record growth, new business success, and an AdAge “Best Place to Work”.

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“Offers aren’t just discounts. They are framing devices to give us perception of benefit in a transaction. Done well, they boost conversions at zero cost.” In this Mediapost article,  Mediassociates‘ Head of Strategy Ben Kunz provides advice on the importance of advertising including a compelling offer and how brands and their agencies can develop them.

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