News & Insights

4/2/2025

CMOs: Why ROI – Not Reinvention – Should Guide Your Agency Strategy

Too many marketers are stuck in a costly cycle of agency churn. In his latest Forbes article, Ben Kunz shares why lasting growth comes from aligning with ROI — not constantly switching strategies.

3/7/2025

Mediassociates has been named a 2025 Google Premier Partner

Mediassociates is proud to announce that we have achieved 2025 Premiere Partner Status in the Google Partners Program for the 4th consecutive year!

3/3/2025

AI is Changing Media Planning, But People Are Still the Key to Success

In a new MediaPost op-ed, Mediassociates CEO Jeff Larson is excited about the future of media planning. It isn’t AI vs. people—it’s AI AND people. In a world where AI-powered tools from Google, Meta, and others can optimize campaigns in seconds, true strategic media planning still requires human insight.

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