Television

Welcome to the video revolution. TV is still the dominant player in advertising, with consumers watching more than 4 hours per day — but screens are morphing into tablets and smartphones, and content distribution has never been more complex. We plan television campaigns for maximum impact and cost savings while also addressing modern multi-screen behavior.

SNHU Case Study:

Southern New Hampshire University (SNHU.edu) is competing in an education industry being revolutionized by online degree programs. Better Thinking helped them become a nationally recognized brand that has grown to $300 million in revenues in four short years.

TV media planning and buying services:
  • Audience segmentation
  • Audience media usage analysis
  • Programmatic buying
  • Broadcast television
  • Satellite television
  • Cable television
  • Addressable TV
  • National, regional, local and hyper-local TV
  • Direct-response television