Digital & Mobile

Mediassociates launched our digital media services in the year 2000, and today more than half our staff work in some form of digital media planning, buying or analytics. As definitions begin to break down and “digital” becomes as all-encompassing in marketing as electricity is in your building, we continue to bring innovation to our clients in digital media plans, predictive analytics, and performance marketing. Mediassociates was one of the first independent agencies to launch an internal programmatic trading desk unit in the early 2010s. We track digital and mobile trends, provide strategic digital thought leadership, are quoted frequently in the national press, and even predicted the launch of the iPad in 2010. And from our home base just outside New York City, we maintain deep relationships with leading digital platform innovators such as Amazon, Google, Facebook, The Trade Desk, Tremor Media and others to stay in front of what’s next. For clients, we bring tomorrow’s digital trends to your campaign plans today.

Digital media planning and buying services:
  • Digital display
  • Online video
  • Mobile advertising
  • Tablet advertising
  • In-app advertising
  • Facebook advertising
  • Twitter advertising
  • Email advertising
  • Platform based direct mail linked to digital campaigns
  • Behavioral, contextual and semantic targeting
  • Audience profiling and targeting
  • Website rankings and demographic analysis
  • Geo-targeting
  • Search engine marketing (Google, Yahoo, Bing)
  • Search-based retargeting
  • IP targeting
  • Integration of traditional TV advertising and digital audience retargeting
  • Ad serving
  • Digital campaign reporting
  • Data Management Platform (DMP) integration and optimization
  • Campaign optimization management
  • Creative multivariate testing
  • Landing page structure consulting