Social Media

The past few years have seen the ground shake under social media advertising. Facebook, embroiled with scandals from recent elections, retrenched on some of its data targeting options. Twitter advertising remains troubled, LinkedIn reclaimed popularity, and Snapchat saw its audience begin to slip away. Meanwhile, as marketers evaluate how to place ads in these different social ecosystems, they are realizing that campaign attribution from social media is cloudy at best and biased at worst – and that multi-touch attribution or other models are required to see what is really bringing customers in. Mediassociates helps marketers solve these puzzles with expertise in social media advertising targeting, placement, analytics and optimization. From cleaning up your paid social attribution systems, to integrating social more tightly with traditional media, we have you covered. And under the hood, our team deploys a leading tech stack of social campaign enhancement technology – with expertise in Adometry, Brand24, Lotame, RivaIQ and all the top social engine targeting platforms.

Social media planning and buying services:
  • Platform targeting evaluation and forecasts for audience sizes, response
  • Competitor social media monitoring and “share of voice” evaluations
  • Paid social media strategy and execution
  • Set up and management of social ad targeting
  • Ad trafficking and optional creative development/enhancement/refresh
  • Multivariate testing schedules
  • Participation in social platform betas (e.g., Facebook canvas plus lead-form)
  • Integration of social media performance data into single, unified online dashboard
  • Audit and clean-up of social media analytics, including integration with optional Multi-touch Attribution systems
  • Paid social creative performance evaluation and wearout monitoring