Programmatic media has evolved significantly from its Wild West beginnings focused on raw, market based efficiency. Brand safety concerns and a drive to balance quality with efficiency have matured the programmatic market making it a better place for brands to drive performance. Mediassociates operates the wholly owned business unit eEffective providing a team of skilled traders who actively manage programmatic platforms. This unit provides four key offerings: direct-response digital campaigns; branding campaigns; managed services, in which our trading desk teams can augment or replace your own internal need for digital programmatic traders; and specialized programmatic analytics. We focus in emerging programmatic formats that combine the best of programmatic data innovation and lower media costs with bolder, high-impact advertising – including online video, streaming audio, PMP deals to secure premium inventory, and mobile in-app and data targeting innovation. And we provide industry-leading transparency in all programmatic media costs and security assurance services in brand safety, viewability and other placement-quality variables.

Programmatic media planning and buying services:
  • Active in-house trading desk platform management
  • Digital display (banner advertising)
  • Digital high-impact
  • Digital video
  • Native advertising
  • Mobile
  • iAd units (advertising inside the Apple app ecosystem)
  • Social media integration
  • IP targeting
  • 360-degree household targeting
  • Premium publisher placement and custom website list targeting
  • Location-based digital
  • Data overlays from more than 7,000 options using leading sources (BlueKai, eXelate, etc.)
  • Retargeting
  • Ad viewability, quality and engagement analysis
  • Ad and audience testing strategies
  • Reporting, insights and optimization