Culture is more than a buzzword — it’s everything that makes human teamwork possible. At Mediassociates, our agency culture is defined by what we do and how we do it. The “what we do” includes a focus on building media knowledge and skills; constant employee learning and career development; and on bringing all of our clients results and value. The “how we do it” includes being authentic and honest; fostering a dynamic of team collaboration and dependability; and holding each other to the highest ethical standards. The end result is a Mediassociates team that works together internally and with clients externally in a spirit of true collaboration and trust.
Founder & CEO
Scott founded Mediassociates in 1996 after a prior career in radio management, and since then has led our agency through a decade of 31% annual growth. Scott has managed account teams on some of the world’s most innovative brands such as Cessna Aircraft (a leader in private planes and corporate jets) and Navy Federal Credit Union (the world’s largest credit union).
Scott also has set up a charitable foundation focused on helping communities in developing nations. When not directing the agency, he likes to fly airplanes down the Hudson River to swing around the Statue of Liberty.
As a former CMO, Jeff brings a unique client-side perspective to Mediassociates. With more than 20 years of brand building and strategic marketing experience at Procter & Gamble, Subway Restaurants, and Stew Leonard’s, Jeff understands the challenges facing today’s marketers and how a strategic media agency partner can accelerate business results.
Jeff has seen how a relentless focus on the customer, clear messaging strategy, and truly integrated media planning can increase business impact. From his days building beauty care brands at P&G to his years leading global marketing, advertising, and media programs for the 44,000+ Subway Restaurants, to driving the digital transformation of the iconic retail brand Stew Leonard’s, Jeff understands what it takes to deliver marketing and media solutions that prove the value of your marketing investment.
Jeff started his career in management consulting with Andersen Consulting. He has an MBA from Yale University and a BA from Boston College. When not building brands, Jeff is mixing it up on the soccer field, ski slope, lake or anywhere else without walls.
A former management consultant at Peppers & Rogers Group, Ben has 25 years of communications experience and has planned campaigns for clients such as Astrum Solar, the Centers for Disease Control, Gaylord Hotels, Gulfstream, IMAX, Intel, Marriott, Segway, and SolarCity, where his team helped the company triple market share.
For the U.S. Postal Service, Ben stood up a business-lead program that has generated more than $1.9 billion in shipping revenue since inception. He publishes national columns on advertising technology for Bloomberg Businessweek and Digiday, and has been quoted in Fast Company, Fortune, MSNBC, Slate, The New York Times, The Wall Street Journal, and Xinhau, the news agency of the People’s Republic of China. When not planning campaigns, Ben is an avid cyclist and photographer.
EVP, Media Planning & Buying
Andrea leads television, radio, print and OOH media planning and buying for Mediassociates as well as the development of agency knowledge management centers. She has 29 years of experience in advertising and media planning with a focus in broadcast, for past clients such as Bombardier, Marriott, Motorola, Royal Caribbean, P&G, TIAA-CREF, and Walmart, where she managed annual billings of more than $175 million.
At Mediassociates, Andrea is expanding services in consumer insight development, video/broadcast trends, programmatic video, multi-screen media integration, and client services in finance, education, healthcare, beauty, fashion and retail. She has a spirit for epicurean flavors, which means good food.
Executive Director, Digital Media
Evan directs Mediassociates’ digital advertising team and co-leads our knowledge management centers on emerging media. He is an expert in display advertising, digital video, search, mobile, social media and Demand Side Platforms (DSPs).
Evan has led digital campaigns for the Centers for Disease Control, Cessna Aircraft, Gaylord Hotels, Marriott, Segway, SolarCity, Star-Gas, Guess Watches, PURE High Net Worth Insurance, and Varian Medical Systems, among others. When not dreaming in digital, Evan likes to play golf, and he has hit 2.5 holes in one. There’s a story there somewhere.
Director of Accounting
Erin directs Mediassociates’ accounting and quality control for client media buying. Erin has set up financial controls using Advantage, an industry-leading accounting system that tracks and reconciles millions of dollars in client ad spending down to the penny.
Prior to Mediassociates, she was a media planner at McCann-Erickson for clients such as AT&T and 1-800-Flowers.com, and associate media director at DDB Needham for Digital Equipment Corp. and Mobil. Erin has four children and still jumped out of an airplane from 11,000 feet; we’re not certain about that connection.
Sal heads financial systems at Mediassociates, bringing world-class expertise from his past agency work at TargetCast, formerly one of the fastest-growing independent media agencies in the United States. His mission is to align agency financial stability with client interests. As a member of the Mediassociates’ executive team, he contributes to strategic planning on product and service development, research and staffing investment, and major growth initiatives.
Sal is also fluent in Italian and active on local political committees.
Executive Director, Operations.
Charlie has 29 years of experience in media planning for major B2B and B2C clients, and now directs all team operations and HR at Mediassociates. He is a veteran of major NYC shops such as FCB and Lowe (where as senior vice president he oversaw all media planning and buying for UPS global $140 million “What Can Brown Do for You?” campaign).
Charlie has recently served clients in aviation, energy, higher education, healthcare, manufacturing, pharmaceuticals, software and travel. His clients have included 3Com, ANSYS, the Centers for Disease Control, Cessna Aircraft, Club Med, Intel, Marriott Hotels, Navy Federal Credit Union, Parker Pens, Star-Gas, UPS and USPS. Charlie is also a skilled guitarist; you can find him Thursday nights playing with his band in New York City.
Executive Director, Media & Account Strategy
Jesse acts as strategic lead for Nordstrom Trunk Club, as well as other accounts retained by the agency including CDC, Wharton, True Lemon, and more. Jesse is IAB Certified in Digital Media Planning & Buying, certified in Advanced Social Advertising, and holds a certificate in Multi-Touch Attribution Essentials from Neustar.
Jesse has 10 years of experience in marketing and media – her background includes brand-side experience in consumer marketing management for Invisible Fence® Canine Company and cause marketing development for Save the Children, as well as vendor-side experience in brand marketing, ad product development, copywriting and sales at Cumulus Media and at Taunton Press.
When she’s not working while wearing her Trunk Club high heels, Jesse likes to get her boots a little muddy – spending time with her husband, two sons and two German Shepherds outdoors – ATVing, hiking, and cheering on her sons from the sidelines at their sporting events.
Director, Insights & Analytics
Peter leads the Insights and Analytics team and is focused on leveraging our data, platforms, and human capital to continuously optimize marketing activity, mine for insights, and measure performance.
He has spent over two decades architecting and delivering analytic solutions while providing data-driven insights for clients the world over. He’s done this on behalf of boutique consulting firms/startups (MMA, IFX), multi-national research firms (Ipsos, TNS), and IBM, as well as on the client side.
Peter is an automotive junkie – on any given weekend you might find him in a racing suit and helmet, racing wheel to wheel, be it a sports car at Watkins Glen, or in his rallycar on a frozen lake.
Steve is an entrepreneur in the media agency space. He was the founding CEO of the Havas media agency MPG. He co-founded the fastest-growing independent media agency, TargetCast, in 2002, which he sold to MDC Partners. Steve is now founding Chairman of MDC Media Partners. Before launching media agencies, Steve built and managed media groups at several leading national advertising agencies including Jordan McGrath Case & Partners, Young & Rubicam, Wells Rich Greene/BDDP and Ammirati & Puris. He began his career at Benton & Bowles. He has been recognized by his peers as Media Executive of the Year and a Media All Star. Steve is currently a principal at VFL Investment and Advisory.
David was the founder/CEO of Canoe Ventures, the advanced-advertising-focused joint venture of the big U.S. cable TV operators that is pioneering ad-supported video-on-demand. Prior to that he was the founding CEO of Aegis Media Americas and board member of Aegis Group plc where he brought the Carat brand to North and South America prior to its sale to Dentsu. David was also one of the founders of Hal Riney and Partners, one of the most awarded creative agencies in the country. David is currently a principal at VFL Investment and Advisory.