Moving Grand Seiko into the digital media future
Grand Seiko had a challenge: How to market this unique high-end luxury watch on a limited budget. Mediassociates assessed audiences and sales targets and revised media away from national print toward digital. We also refined geo-targeting to highest growth markets, removing more than 30% “media waste” from low-growth geos.
Result: Year over year sales of Grand Seiko rose more than 110%.