Moving Grand Seiko into the digital media future
Grand Seiko had a challenge: How to market this unique high-end luxury watch on a limited budget. Mediassociates assessed audiences and sales targets and revised media away from national print toward digital. We also refined geo-targeting to highest growth markets, removing more than 30% “media waste” from low-growth geos.
Result: Year over year sales of Grand Seiko rose more than 110%.
BETTER THINKING MEANS A TRANSPARENCY PLEDGE
No rebates. Ever. Mediassociates and eEffective, its programmatic buying subsidiary, have never and never will accept rebates, kickbacks or “agency discounts” from media, be they domestic or international. All bonus inventory is used exclusively for each client’s benefit. Our agency offers clear, simple fee structures. And our digital measurement systems provide access to site transparency reports and ad viewability.
Clients win with peace of mind that our interests are in complete alignment with theirs.
