Modeling Trunk Club’s media investments to forecast marketing performance
Nordstrom’s home-delivery service needed to increase awareness while continuing to drive acquisition. Our predictive modeling helped Trunk Club forecast the optimal mix of brand and direct response media to guide future performance.
Result: Sales revenue in first year of campaign deployment surpassed benchmarks and business goals
BETTER THINKING MEANS A TRANSPARENCY PLEDGE
No rebates. Ever. Mediassociates and eEffective, its programmatic buying subsidiary, have never and never will accept rebates, kickbacks or “agency discounts” from media, be they domestic or international. All bonus inventory is used exclusively for each client’s benefit. Our agency offers clear, simple fee structures. And our digital measurement systems provide access to site transparency reports and ad viewability.
Clients win with peace of mind that our interests are in complete alignment with theirs.
