Discovery Benefits Retains Mediassociates for Media Planning and Buying

Mediassociates, a U.S. media planning, buying and analytics agency, has been retained by Discovery Benefits as its media agency. Mediassociates will manage advertising media strategy, implementation and measurement to build brand awareness for Discovery Benefits in the United States.

“I am very pleased to kick off 2019 with the announcement Discovery Benefits is partnering with Mediassociates on a year-long (and beyond) advertising campaign,” said Ann Schneider, VP of Marketing for Discovery Benefits. “We are excited to work with such a passionate and talented group to help us catapult awareness of our offerings across employee benefits administration.”

“Mediassociates is thrilled to begin this new partnership with Discovery Benefits.” said Jeff Larson, President at Mediassociates. “It’s always exciting to work with companies who are in growth mode, and we look forward to leveraging our deep media and healthcare experience to help drive further performance for 2019 and beyond.”

Discovery Benefits is a national leader in employee benefits administration founded in 1987. The company provides administration of health savings accounts, flexible benefits, COBRA, commuter benefits and health reimbursement arrangements and has a presence in all 50 states. Its mission is transforming the complexity of employee benefits administration with innovative solutions and extraordinary customer service delivered by empowered and knowledgeable employees. Discovery Benefits has been awarded Business Insurance’s Best Places to Work for nine consecutive years and has been ranked on Inc. 5000’s list of fastest-growing private companies in America for the past six years. The company’s offices are located in Fargo, N.D. and Brookings, S.D.

Mediassociates is an independent media planning, buying, and analytics agency. It guides brands in planning communication campaigns with a focus on predicting, measuring and optimizing marketing results. With the advertising landscape shifting almost daily, Mediassociates proactively guides clients through the ongoing revolution in media and technology. Recent clients include Ariat, Bulova, The Centers for Disease Control, Catholic Relief Services, Nordstrom’s Trunk Club and Seiko. Mediassociates has been named an Inc. 5000 fastest-growing private company in America for three years.

For more information on Discovery Benefits, visit www.DiscoveryBenefits.com.

For more information on Mediassociates, visit www.Mediassociates.com.