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Gone in Seven Seconds

Too much information and too little time? You’re not alone.

Short-form video is a reaction to two things: the volume of information produced and introduced to us daily and the way our brains respond to stimuli. Nielsen reports that in spring 2018, the typical U.S. consumer watched or listened to 10 hours and 24 minutes of “media” each day — sometimes stacked between multiple devices! The attention span of viewers has decreased over the past decade and our ability to process information has also shortened. Given consumers’ fleeting attention span, brands need to engage fast and get their message across quickly.

Consumers have a finite amount of time with hundreds of thousands of businesses trying to reach them, and short-form video allows brands to capture the attention of consumers as they swipe through the many feeds online.

All of this to say that short-form video is not going anywhere so smart marketers need to know the best way to utilize the medium. Here are three tips from Google:

  • Think of your story like a joke and get to the punchline quickly!
  • The picture has to tell the story. Assume the sound will be off and you need to hit them over the head visually.
  • Keep it simple. This is actually a good rule for advertising, but especially when you have only a few moments to tell the who, what, where and why of your brand.

Sounds complicated, doesn’t it? At Mediassociates, we’re experts in the best way to tell a story and reach the right audience. Click here to see how we can help you.