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Mediassociates Announces Andrea Marder as EVP, Strategic Partnerships

Mediassociates, an independent media planning, buying and analytics agency, has announced that Andrea Marder will be leading strategic partnerships, a newly created position focused on strengthening the agency’s relationships in higher education and other key verticals. As a member of the Executive Committee she will also continue to play a strategic advisory role to their key clients.

“The lines between offline and online media are only getting blurrier, and agencies must think differently about our approach to helping clients,” said Marder. “At Mediassociates we are obsessed with finding creative media solutions that grow brands, which is no easy feat in today’s fragmented marketplace. Our work in Higher Education is a great example of how we help. As universities work to modernize their offerings and move forcefully into online learning options, media strategy, effective planning, and deeper vendor relationships becomes paramount to success. Mediassociates has consistently leveraged each of these to help grow enrollment and create brand awareness; it’s a story I never get tired of telling!”

“We are excited to have Andrea in this important new role for the company,” said Jeff Larson, President of Mediassociates. “Andrea has been at the center of our work with Southern New Hampshire University, National University, University of Massachusetts Amherst, and many of our other higher education clients. She understands both the needs of university admissions and the myriad of factors that contribute to success in this quickly evolving space.”

Mediassociates is a media planning, buying, and analytics agency focused on helping mid-market and high growth brands plan, activate, and improve media performance. Our “measurement first” approach focuses on driving meaningful and measurable business impact for our clients. Mediassociates was founded in 1996 and today manages media activations for clients in the United States and internationally. Agency services include online and offline media strategy, planning and buying, social media, programmatic media, SEM, campaign analytics, and attribution. We work with world class brands such as Ariat, National University, FIS Global, the Centers for Disease Control, and Eaton Corporation.

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