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Mediassociates Retained by Eaton for Strategic Media Planning and Analytics

Mediassociates, a leading independent media planning, buying, and analytics agency, has been retained by Eaton as its media agency in the United States. Mediassociates will manage advertising media strategy, implementation and measurement for Eaton’s broad portfolio of power management products and services.

“I’m very pleased that Eaton is partnering with Mediassociates as our media agency of record,” said Zari Venhaus, Director of Corporate Marketing Communications at Eaton. “Their deep experience across all media channels, combined with a team that understands the business-to-business marketplace, makes it clear that Mediassociates is the right agency for Eaton.”

Mediassociates is thrilled to begin this new partnership with Eaton,” said Jeff Larson, President of Mediassociates. “It’s incredibly exciting to work with a true industry leader. Eaton’s products and services solve some of the toughest power management challenges on the planet, and we look forward to leveraging our extensive B2B experience and data analytic capabilities in order to help Eaton reach its target customers and meet its business goals in 2019 and beyond.”

Eaton is a power management company with 2018 sales of $21.6 billion. Its energy-efficient solutions help customers effectively manage electrical, hydraulic and mechanical power more reliably, safely and sustainably. The company is dedicated to improving the quality of life and the environment through the use of power management technologies and services. Eaton employs 99,000 people worldwide and sells products to customers in more than 175 countries.

Mediassociates is an independent media planning, buying, and analytics agency. It guides brands in planning communication campaigns with a focus on predicting, measuring and optimizing marketing results. With the advertising landscape shifting almost daily, Mediassociates proactively guides clients through the ongoing revolution in media and technology. Recent clients include Ariat, the Centers for Disease Control, Discovery Benefits, Nordstrom’s Trunk Club and Seiko. Mediassociates has been named an Inc. 5000 fastest-growing private company in America for three years.

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Media Contact:
Ben Kunz
Phone: 203-797-9500 x5204
Email: [email protected]