From magazines to newspapers to tablets, print isn’t what it used to be. Billboards aren’t simple anymore, either. Mediassociates helps you plan and buy print and out-of-home (OOH) advertising based on deep research of audience exposure, down to job titles among magazine readers or traffic patterns by billboards. We include the latest innovations in print formats, geographic targeting, and breakthrough OOH formats. Should you consider street teams? Need to measure response? We provide media plans, media buying, forecasts and measurement tools to answer these questions.
For Cessna Aircraft, we used innovative measurement to track which publications worked hardest. Is Forbes or Fortune better? We found out.