Better Thinking

Media planning focused on results.

In advertising, it’s not about what media you’re buying, but what you’re getting. We start from your intended result and use our knowledge of the media landscape to build a campaign most likely to deliver that outcome. We believe the most successful media campaigns resemble a spiral, constantly testing new ideas, measuring, reevaluating, and striving for an ongoing improvement in results. At Mediassociates, we never rest on yesterday’s achievements; we always want more… for you.

Mediassociates specializes in finding campaign insights to improve outcomes.

Media buying feeds innovation.

Our perspective from the front lines allows us to bring you the latest innovations in advertising communications. We’re thought leaders in media, publishing on technology trends in Bloomberg, Businessweek and Digiday. In media, each day brings a next big thing. Not every one is a game changer, but evaluated from a place of experience and applied with intelligence, innovative ideas have helped us solve stubborn challenges for clients.

Mediassociates is published internationally as thought leaders in media.

Better Thinking comes from the right people.

We live and breathe this business. Mediassociates offers senior media planning and buying teams schooled by the biggest agencies in the world, with a personal focus on your business results. We partner with internal marketing teams or other external agencies, and focus solely on planning, buying and optimizing for improved performance.

Our team has worked at the best agencies in the world.

Better Thinking means a Transparency Pledge

No rebates. Ever. Mediassociates and eEffective, its programmatic buying subsidiary, have never and never will accept rebates, kickbacks or “agency discounts” from media, be they domestic or international. All bonus inventory is used exclusively for each client’s benefit. Our agency offers clear, simple fee structures. And our digital measurement systems provide access to site transparency reports and ad viewability.

Clients win with peace of mind that our interests are in complete alignment with theirs.

Better Thinking thrives with independence.

We’re no one’s subsidiary or division. We’re an independent company beholden only to our clients. That matters because you need to know our recommendations are influenced solely by what’s in your best interest. We start from scratch with each engagement rather than slot clients into well-worn solutions. And we’re the right size to be nimble and responsive.

We were named to the Inc. 5000 list of fastest-growing private companies.

You can see our Better Thinking in action in the results we generate for clients, our published think pieces on media and technology trends, and how our insight analytics increase the value of your media investments.