AN EYE ON THE MEDIA FUTURE

Mediassociates’ leaders are quoted or published in the national press constantly. Because we know the only way to bring clients new ideas is to research and think hard on those ideas ourselves. Recent platforms sharing our thoughts include The Atlantic, Adweek, Bloomberg, Business Insider, Businessweek, Digiday, Fast Company, Fortune, NPR and SiriusXM’s Wharton School of Business national radio program “Marketing Matters.”

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Location-based ads can rebound despite Apple’s privacy changes

Problem: Your customers are out travelling and shopping again but the changing data privacy landscape makes personalization and targeting more difficult than ever. Jesse Rosenschein shares some insights on how “contextual targeting” can help fill the gap.

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It’s Time to Unite Brand And Response Advertising

So many marketers are still creating artificial boundaries between Brand and Direct Response advertising. Our head of strategy, Ben Kunz shows how we break down those barriers in this quick read from MediaPost.
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Independent Agencies Say They’re Flooded With Holding Company Applicants

Independent agencies are HOT and Mediassociates President, Jeff Larson, shares some of the reasons why with Adweek.
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Mediassociates Expands Executive Team

Our Executive team is growing! We’re thrilled to announce the promotion of Alicia Weaver to Vice President, Offline Activation, and the hiring of Christine Sheehan as Vice President, Account Strategy. We are excited to have both Christine and Alicia on the executive team and have them contribute to the future of Mediassociates!   Read Article

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What’s Beyond the Walled Garden?

“Why not just spend all of my digital media budget on Facebook, Google and Amazon? What would we really miss out on?” At Mediassociates we often hear that question but the answer’s not so simple. While there’s no denying the value of the walled garden platforms – Google, Facebook, and Amazon being the big 3... Read more » Read Article